Advertisers can combat bot traffic using a basic ad traffic validation partner. They can help evaluate traffic quality using bot-pattern analysis. However, these validation partners frequently fail to identify sophisticated patterns like click spamming and incentive fraud. These fraud techniques impact event quality and, in turn, skew an ad campaign’s analytics. They create a “good traffic scenario” so that the advertiser remains unaware of the reality behind the smoke screen. To combat sophisticated fraud activities, advertisers require an advanced ad fraud solution capable of detecting invalid traffic throughout the funnel and going beyond traditional methods of ad fraud verification.
Source- https://newsowly.com/a-mirage-in-the-desert-of-digital-advertising-will-you-find-your-way/
