Introduction
Whether it's peak season or off-season, the hospitality industry is constantly on the lookout for new digital marketing opportunities. But did you realize what notion drives Google searches for hotel properties? Is it the wanderlust of travelers or business excursions that push them to destinations all over the world?
Statistics show that more rooms are booked for travel and holidays than for business travel. These leisure searches may take months to prepare and can even be scheduled at the last minute. That is the versatility of the hotel industry, which serves such a diverse range of customers. As a result, greater preparation and tracking of customers' journeys, both long-term and immediate, will always be a focus for hotel brands. Tapping into both types of customers is an opportunity that no hotel marketer should overlook.
Opportunities
Tapping into different customer cycles and improving their booking experience is the primary marketing strategy for any hotel marketer. Typically, travel planning is plagued with doubts: will the room booking be comfortable, or will I receive the most value for my hotel spending? Not only that, 69% of leisure travelers are concerned that they will not find the best price or make the wisest selection when planning a trip. 1
It is the exclusive responsibility of every hotel marketer to address such issues. The time range in which a prospect plans hotel reservations or trip logistics may vary by individual. This may be difficult for marketers who want to stand out from the crowd and enhance their prospects for a travel planning journey.
What's next?
As the hotel business attempts to reach out to many target segments, efforts must be made to study various customer personas and effectively describe their travel planning experience. As part of this, each relevant search should serve as a source of insight. Data such as repeated website visits, bounce rates on booking pages, viewed videos, and brand searches on search engines are great for developing and implementing an audience-driven campaign strategy.
Digital analytics like this provide hotel brands with unprecedented insights into their target audience's mentality and behavior. The search trails here establish travelers' goals and provide adequate information to monitor their intentions on digital media.
What do we do?
The latest analytics technologies available in digital marketing can assist various hotel brands in gaining insights from passenger behavior. These insights, when combined with creative intelligence, customer-centric tactics, and smart hotel service, have the potential to improve conversion rates in the hospitality business. At BM Marketing, we combine our analytics knowledge with insightful minds to create results-oriented plans and operations. Tailored content authoring for distinct search stages also assists the hospitality industry in securing sales, whether on-season or off-season.
BM Marketing Recommendation for Hotels
Continue your digital marketing Dubai campaign on a yearly basis, together with web analytics configuration and analysis, to ensure the greatest performance. To learn more, contact our team of digital professionals for a digital marketing evaluation tailored to the hospitality business.
Stay in contact with BM Marketing, a digital marketing company in Dubai, to stay informed about new concerns in the digital sector. If you have any questions, need assistance, or are looking for a digital marketing agency in Dubai, please contact us immediately. For further updates, please like us on Facebook and follow us on Twitter and LinkedIn.
